Our Story
Light of the heart.
Noor Qalb means light of the heart in Arabic. It began as one small idea — jewellery that lets a woman wear her name, her faith and her heritage quietly, every day.
The Founder
Meet Mariam
"I'm Mariam — born to a Palestinian father and an Emirati mother, raised between London and the Gulf."
For years I looked for jewellery that actually felt like me: Arabic script spelt correctly, gold that didn't fade after a month, pieces I could wear to work and to a wedding. I couldn't find it — so I started making it, one name necklace at a time, checked letter by letter by a native speaker.
Noor Qalb grew quietly from there. No big launch — just word of mouth. Sisters buying for sisters, mothers for daughters, a name written the way it was always meant to look.
— Mariam, Founder
Made By Hand
Every name, checked by hand
Each piece is made to order. Your name is drawn as one connected piece of flowing Arabic calligraphy — never disconnected letters — then checked, letter by letter, by a native Arabic speaker before it leaves the studio.
It ships from London in our emerald gift box, ready to give. Tarnish-free 18k gold plating or sterling silver, backed by a lifetime warranty.
What We Believe
Beauty that means something
Every piece is held to four simple promises.
Elegant
Fine, wearable design — never loud, made to live with you daily.
Meaningful
Your name, a verse, a map — jewellery that carries something real.
Accessible
Honestly priced, shipped from London, no customs surprises.
Lasting
Tarnish-free 18k gold plating & silver, backed by a lifetime warranty.
Our Cause
Every order feeds a family in Gaza
From our very first order, part of every sale has funded a warm meal for a family in Palestine — through ShareTheMeal, the official app of the UN World Food Programme. It isn't a campaign we added later. It's part of why the brand exists.
An Honest Word
Why we're closing
The honest truth: the numbers stopped working. Shipping, materials and advertising have all climbed, and a small, values-led shop like ours can't keep up without cutting the corners we promised never to cut.
So we're closing — and releasing everything we have left at up to 80% off. Every piece still ships from London, still arrives in the emerald gift box, and still feeds a family.
Before We Close